Your website should leap off the screen to clearly communicate your brand’s image, message, products, and services – and be an accurate reflection of everything your company stands for. Plus, it needs to be mobile-friendly, SEO optimized and easy to navigate. Think of your website as a 24/7 marketing assistant that’s always on, ready to share your value, and help generate leads. If it isn’t doing all of these things, you’ve come to the right cave.
A Fresh Look With A Website Redesign
A redesigned website can offer a fresh look for your business, but an outdated one can be an immediate turnoff to potential customers. By updating your site, you not only gain a revitalized internet presence but also build trust with potential clients. Our website redesign process will bring your site up to speed and make the transition from old to new as seamless as possible.
There are hundreds of reasons to redesign your website, and all of them are good. When considering working with a website redesign company, ask yourself: What isn’t your website doing for you now that you need it to do? Is your site confusing or difficult to navigate? Is the look and feel stale? Do you want to build awareness of your new services or products? Do you expect your site to deliver more visitors online or to your storefront?
When Is It Time For A Website Redesign?
Whether it’s because of new SEO needs or new brand standards, redesigning your website may feel like it needs to happen sooner rather than later, but how do you know when it’s time for a redesign? The answer is now if:
- The site feels out-of-date or isn’t mobile responsive
- Your bounce rate is high, or you have no visitors at all
- Your site is slow-loading, taking more than three seconds to come to life
- You’re unsatisfied with your website when compared to your competition’s site
- You’ve revamped your brand image, but the old site doesn’t reflect that update
- It’s not simple to update content to keep up with your business needs
Website Design: Development Phase
The website development stage is when the website design starts coming together. We start the coding process and pull the sitemap, style tiles, wireframes and content together to build the design and layout of the web pages. By the time we get to the website development stage, you have been involved and seen all of the pieces that make up the web design, now you are able to click from page to page and use a functional, responsive website.
The development phase is the longest of the four phases in our web design process, this is where most of the work is being done with page layout, custom graphics, icons, infographics, text layout and all of the responsive coding to make the site work across all devices.
User Experience Design
Not surprisingly, visual design is often the first you think about when it comes to website redesigns. And for good reason: the visual experience of a website is important. But your new website should not only look great but function better as well. We make sales funnels, navigation and functionality priorities any time we redesign a site by tracking clicks, analyzing page load speeds, monitoring scroll behavior, and more.
Responsive Website Redesign
According to Google research, 79% of users who can’t easily find what they need on a mobile site will leave to find the information they need on another site. Black Bear Design will redesign a beautiful new website for you that is responsive on all devices from desktop to laptop, tablet to smartphone.
Search Engine Optimization
Some specific things need to be done before beginning a website redesign to ensure your rankings and SEO performance don’t take a negative hit. We’ll strategize based on your site analytics, bounce rate, exit pages, and page rankings. Then, as we develop your website redesign plan, our SEO experts will work to ensure your ranking positions aren’t negatively affected. We don’t stuff in keywords; we put together an SEO website redesign plan including well-crafted content that speaks to your audience.
Easy to Update Content
Content is one of the most important components of your website. It should feel informed, current, and establish you as an industry leader. To make your redesigned website practical, content needs to be easy to keep up to date when staffing changes or you add new services. At Black Bear Design, we build on the WordPress content management system. Now powering nearly 30% of all websites, WordPress is a robust publishing tool and the most popular content management system. Don’t worry; we’ll teach you how to use it to keep your site updated.