Category Archives: Marketing

Does Google’s Rankings Algorithm Care About Distance?

The Google algorithm is the stuff of great speculation as companies strategize about how best to rank high on Google when customers search for their service or product. According to Google, local search results are calculated using the criteria of relevance, prominence, and distance. Google’s support page advises business owners to list their business for […]

Six Foolproof  Tips to Help You Find the Best Professional SEO Firm

Six Foolproof  Tips to Help You Find the Best Professional SEO Firm If you’re looking to increase traffic to your website, multiply your brand awareness, and grow your company’s conversions, search engine optimization, or SEO, is the digital marketing strategy for you. SEO is the process of improving your website in ways that allow more […]

28 Unbelievable Video Marketing Statistics

There are many reasons you should add video to your company’s marketing plan, whether it be the likelihood that you end up higher in Google results or the high possibility of increased conversion rates. But if you aren’t totally convinced yet, take a look at these 28 unbelievable video marketing stats. When your business uses […]

How Many Keywords Should You Target?

Keywords are one of the most important parts of any search engine optimization strategy. They tell search engines what your site is about while speaking the same language as your potential customers. From there, you can convert those users into your customers and earn more revenue online. In that respect, succeeding online starts with choosing […]

How to identify quality keywords – Houston SEO, CWS Connectivity

How to Identify Quality Keywords Compelling content is the cornerstone of Internet marketing and that’s why it is so important to identify quality keywords. No matter how strong your branding is or how beautiful your website looks, content is needed to move people through the purchasing funnel. Without content, nothing else really matters. Getting your […]

How to Use Content Marketing to Increase Brand Awareness

Brand awareness is one of the most important aspects of running a business. In fact, it directly impacts how many customers and clients you acquire as a company. Increasing your brand awareness doesn’t happen overnight, but it’s an important goal to keep in mind for any business. One of the best ways to achieve this […]

SEO Basics: What Is SEO and How Does It Help My Business?

Make Your Site Appear in Google™ Great Content encourages people to link to your pages and shows Google™ your pages are interesting and authoritative. This leads to search engine success because Google™ wants to show interesting and authoritative pages in its search results. It’s that simple! How Does Google™ Rank Pages? Google™ promotes authority pages […]

Search Engine Optimization

Search Engine Optimization Search engine optimization, or SEO, considers how potential customers find your products or services in search engines. SEO is by far the best way to influence greater visibility in search engines to produce a consistent stream of qualified traffic to your website. Consider SEO services if you’re interested in: Gauging the competitiveness […]

Why is CWS Connectivity A Better Web Design Company?

WHAT REALLY MAKES US A BETTER WEB DESIGN COMPANY? In a city the size of Houston there are many options for hiring a web design company. So how do you narrow down your choices and ultimately decide on which web company to choose? It may come down to their Google Reviews, or maybe the web […]

5 Local SEO Tips for Construction Companies

Local SEO is important for construction in particular because people in need of a construction business don’t usually have one off-the-bat, therefore they rely on digital search to find a worthy partner. Therefore, it is hugely important that construction businesses maximize their brand online, in order to put themselves in front of these audiences in […]