Author Archives: cwsconnectivity

Does Google’s Rankings Algorithm Care About Distance?

The Google algorithm is the stuff of great speculation as companies strategize about how best to rank high on Google when customers search for their service or product. According to Google, local search results are calculated using the criteria of relevance, prominence, and distance. Google’s support page advises business owners to list their business for […]

Six Foolproof  Tips to Help You Find the Best Professional SEO Firm

Six Foolproof  Tips to Help You Find the Best Professional SEO Firm If you’re looking to increase traffic to your website, multiply your brand awareness, and grow your company’s conversions, search engine optimization, or SEO, is the digital marketing strategy for you. SEO is the process of improving your website in ways that allow more […]

28 Unbelievable Video Marketing Statistics

There are many reasons you should add video to your company’s marketing plan, whether it be the likelihood that you end up higher in Google results or the high possibility of increased conversion rates. But if you aren’t totally convinced yet, take a look at these 28 unbelievable video marketing stats. When your business uses […]

How Many Keywords Should You Target?

Keywords are one of the most important parts of any search engine optimization strategy. They tell search engines what your site is about while speaking the same language as your potential customers. From there, you can convert those users into your customers and earn more revenue online. In that respect, succeeding online starts with choosing […]

How to identify quality keywords – Houston SEO, CWS Connectivity

How to Identify Quality Keywords Compelling content is the cornerstone of Internet marketing and that’s why it is so important to identify quality keywords. No matter how strong your branding is or how beautiful your website looks, content is needed to move people through the purchasing funnel. Without content, nothing else really matters. Getting your […]

How to Use Content Marketing to Increase Brand Awareness

Brand awareness is one of the most important aspects of running a business. In fact, it directly impacts how many customers and clients you acquire as a company. Increasing your brand awareness doesn’t happen overnight, but it’s an important goal to keep in mind for any business. One of the best ways to achieve this […]