Understanding Your Search Ranking Through Google’s Updates

SEO services are popping up like mushrooms nowadays, but before you invest in a company, it’s best to know a little about how Google rankings work. And what better way to do that than the different updates Google’s had in recent years.

In 2011, Google’s update was called Panda. It shut down websites that were created just to rank higher in the search engines. It based its judgment on whether or not the keywords that the Googlers used gave them the corresponding information or not.

This affected affiliate sites and low-content sites greatly. Today, the Panda update is still relevant.

In 2012, Google’s update was called Penguin. It focused on whether or not your website link appeared on other sites or not. And if it didn’t, then you would rank lower than other sites that do.

Google was very particular about whether or not the links were artificial or not. It’s like the difference between riding a train and not going to the station at all.

In 2013, Google’s update was called Hummingbird. This was when voice search was in the spotlight. Phrases rather than individual words were given importance.

For example, just Googling Art Business would show up different results from How To Open An Art Business.

In 2015, Google’s update was called Mobilegeddon. This was when Google focused on the very possible future of people using Google more often in mobile than on a desktop. This year, about half of all search queries came from mobile devices.

In 2016, Google updated to Possum. This update was pretty cool–the closer you are to a business, the more likely it’ll show on your search results.

In 2018, Google focused on mobile indexing. Google decided to rank sites according to its mobile version.

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SOURCES:

SEO For Beginners | https://my.yoast.com/courses/